For over 100 years, University Health has been a cornerstone of health and wellness in San Antonio and Bexar County. As the region’s only locally owned health system, it offers a wide array of services through more than 20 primary care, specialty, preventive, and school-based health centers—providing comprehensive, lifelong care. Known for its nationally recognized standards, University Health is dedicated to not just treating illness, but preventing it, all while continuously advancing healthcare in the community.

The goal of this brand campaign was to Spark Wonder—encouraging the community to view University Health through a fresh lens. Through the Thinking Beyond campaign, we aimed to showcase how the organization’s groundbreaking achievements—like scaling diabetes innovation globally, leading award-winning Level 1 Trauma and Maternal Fetal Medicine programs, and offering the only Living Donor Liver Transplant Program in Central and South Texas—are just a few examples of how they go beyond expectations. By pushing the boundaries of what’s possible in healthcare, University Health is empowering South Texas families to overcome everyday challenges and thrive.